Insights

Writing about the commercial engine of fashion.

Sourcing, costing, margin and buying decisions, written for Australian brands. Published fortnightly. No courses, no sales sequences.

What does it actually cost to land a garment in Australia?

Factory price is the smallest part of the number. Here is how freight, duty and GST turn a $12 dress into something else entirely.

Intake margin, achieved margin and the number your accountant sees are three different things. Here is the one to plan against.

Range width is the most expensive decision a new brand makes. Fewer styles with more depth almost always wins.

Concentration in one country is a price problem in good times and an existential one in bad. Here is what each market does best.

The MOQ you are quoted is often a fabric minimum in disguise. Knowing the difference changes the conversation.

Your buying budget, season by season, is the discipline that stops a good season being spent twice.

Uncontrolled discounting teaches customers that full price is optional. A planned ladder does not.

Most sampling failures are specification failures. Here is what a factory needs before it can quote or build.

The free fit call is twenty minutes on your actual situation.