How many styles should you launch with?
Range width is the most expensive decision a new brand makes. Fewer styles with more depth almost always wins.
Every extra style costs sampling money, a minimum order quantity, warehouse space, photography, description writing and a slice of your attention. Depth, the units behind each style, is what actually generates sales, because it lets the winners keep selling instead of running out in week three.
A first range does not need to look like a department store. Five to eight styles, chosen well and bought with real depth on the two or three you believe in most, will usually out-earn a wide, shallow launch and produce far less markdown.
The discipline is a test-and-scale rule: buy a small quantity to test, then put depth behind what the customer actually chooses. A category built from zero in the case studies launched 300 SKUs over eighteen months on exactly this rule, starting at 50 units and scaling past 200 only on evidence.
If you are planning a first range, the Launch Plan sizes the buy for you against your budget. If you already sell, the Range & Buy Planning work cuts the range to the styles that earn a place.
How many styles, in what depth, at what price.
A range that is too wide starves its own bestsellers. Prox sets the style count, the depth behind each one and the price ladder, then converts it into a buying budget you can actually spend.
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