How many styles, in what depth, at what price.
A range that is too wide starves its own bestsellers. Prox sets the style count, the depth behind each one and the price ladder, then converts it into a buying budget you can actually spend.
- You launch more styles each season and sell through fewer of them.
- Your bestsellers run out in week three while the rest of the range sits.
- You cannot say how much you should spend on next season's buy.
- You are planning a first range and do not know how many pieces it should contain.
- You want trend forecasting or design direction.
- You have fewer than five styles; at that size the work is inside the Launch Plan.
Where the money leaks.
Range width is the most expensive decision a brand makes and the least examined. Every extra style consumes sampling money, minimum order quantity, warehouse space, photography and attention. Depth is what actually generates sales, because it lets the winners keep selling. The buying budget, how much money is allowed to be committed to stock in a given period, often called open to buy, is the discipline that stops the drift.
The steps, in order.
Read the history. Sell-through, rate of sale and margin by style, colour and size for the last two to four seasons.
Cut the range. Which styles earn a place, which repeat, which are replaced, which stop.
Set depth and the size curve. Units per style, split by colour and size, on a test-and-scale rule.
Build the price ladder. Entry, core and top price points with the volume expected at each.
Convert it into a budget. Committed spend by month, with room reserved for in-season reorders.
Write the rules. The reorder trigger, the markdown trigger and the cut-off date for adding anything new.
- A range plan by style, colour and price for the next season
- Depth and size curve recommendations per style
- A buying budget by month with a reorder reserve
- Sell-through and margin analysis of your existing range
- Written reorder and markdown rules
- The planning template, yours to reuse each season
SKUs launched in 18 months on a test-and-scale model at Rushush
Included in the First Run Sprint at AUD $2,400 inc GST for new brands, and in the Category Rebuild at AUD $9,800 inc GST for established ranges. A single-season range review is available as a VIP Day at AUD $3,200 inc GST.
Answered plainly.
It is the amount of money you are allowed to commit to new stock in a given month or season, after accounting for what you already own and what you expect to sell. It stops a good season from being spent twice.
Two seasons is enough to see a pattern. One season is workable. If you have none, we plan on category benchmarks and structure the first buy as a test.
No. A tighter range usually looks more deliberate, not less. Editing is a design act as much as a commercial one.
Yes. The plan is delivered in Excel or Google Sheets by default, and can be structured to import into Cin7, Unleashed, Netsuite or Shopify.