Open to buy, explained without the jargon
Your buying budget, season by season, is the discipline that stops a good season being spent twice.
Open to buy is a plain idea dressed in retail language. It is the amount of money you are allowed to commit to new stock in a given month or season, after accounting for what you already own and what you expect to sell.
Without it, brands commit to next season while this season's cash is still tied up in stock, then discover they have spent the same money twice and have to discount to free it. With it, every buy is checked against a budget that already knows what is coming in and going out.
The mechanics are straightforward: plan sales and stock by month, subtract committed and on-hand stock, and the remainder is what you can buy. Reserve a slice for in-season reorders on the winners.
The Range & Buy Planning work builds this as a budget by month with a reorder reserve, in a sheet you keep and reuse each season.
How many styles, in what depth, at what price.
A range that is too wide starves its own bestsellers. Prox sets the style count, the depth behind each one and the price ladder, then converts it into a buying budget you can actually spend.
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