DEPARTMENT STORE GROUP
$35M across 78 stores, with margins held at 48 to 52%.
Sector
Department store retail
Scale
AUD $35M
Footprint
78 stores
Categories
Dresses, bottoms, tops
The situation
Where it started.
Three womenswear woven categories across a national store network, with eight seasonal drops a year, a seven-stage sampling process and persistent aging inventory.
What was done
The work, in order.
- Held margin discipline at 48–52% through strategic sourcing and vendor management rather than price rises.
- Launched three exclusive seasonal collections in the first year.
- Reduced product development lead time by 20% across eight drops a year.
- Directed the seven-stage sampling process, fit sessions, tech pack standards and quality control.
- Introduced data-led range rotation and capsule drops to move aging stock before heavy markdown.
The result
$4.2M
Incremental revenue
48–52%
Margin maintained
−20%
Development lead time
−22%
Aging inventory
78
Stores
What transfers
Why this matters to you.
Wholesale and multi-store brands live or die on lead time and rotation. Cutting development time by a fifth is worth more than most price negotiations, because it lets you buy later, closer to demand, with better information.
This engagement was carried out as an employee of the business described, not as Prox client work. Prox is a new practice, and client case studies will be added as engagements complete.